Business Tourism Marketing

Our aim is to continue to develop and increase the vale and volume of business tourism secured into Chester & Cheshire.  We will continue to strive to position the region as a leading UK conference destination, achieving national and international recognition.

During 2011/12 Marketing Business Tourism will be undertaking the following marketing activities:

Cross Sector Activity

• www.meetinchesterandcheshire.com as call to action on all marketing materials - PDF version of Cheshire conference directory downloadable from website
• Regular hosted client site visits (post bid submission, prior to confirmation)
• Presence at International CONFEX, BNC Event Show & SquareMeal Venues & Events - opportunity for stand partners at BNC show in April 2012 & SquareMeal in September 2012 - contact the team for further details
• England's Heritage Cities marketing consortium representing Chester at IMEX and EIBTM, targeting the international market www.conferencesinengland.com

Association Market

• Bespoke Association section of website
• On-going daily pro-active in-house telesales from existing database and purchased data
• Monthly e-blasts

Corporate Activity

• Monthly corporate e-blasts
• On-going daily pro-active in-house telesales from existing database and purchased data
• Buyers Networking Club – online advertising to 2000 key corporate buyers who are members of the club. 

Conference Booking Agents

• Website dedicated to assisting booking agents in bringing Business Tourism to the destination www.agent-assistant.co.uk
• Bi-monthly agent e-blasts
• Agent familiarisation visits